According to Pearson, Most Professors Use Social Media. But What Does That Mean?

According to the Pearson Learning Solutions Social Media in Higher Education Survey, "more than four out of every five professors use social media. And more than half of professors use tools like video, blogs, podcasts, and wikis in their classes." But as the Chronicle mentions in their commentary on the data, the seemingly pervasive numbers should not paint a picture that faculty have fully embraced social media.